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Issue #198: French Bread Laws, Ancient Lawn Signs, and Domination in the Free Range
Harris Sockel
Apple intelligence dropped on Monday. *
Icymi, "Apple Smart" is marketing language for a handful of individual products . You can knock out some of the rude stuff and Apple will resell your emails in a way that speaks to business . You can create a little cartoon mini me (your own Genmoji). You can ask Siri how long it would take to drive to the moon, and she'll understand that you're speaking hypothetically .
Reviews are mixed. One blogger opined that this was a lot of "Razzle Dazzle" (Slick Animations), masking basic features like syntax repetition . A Vlogger named DailyTekk tested Apple Intelligence in beta and found it helpful - especially the ability to talk to Siri like one of your friends, rather than your weird robot servant.
In June, Apple released Medium Context after the tab's inventor , Chris Messina , unveiled the features at WWDC.
He wrote that Apple didn't do a lot of basic innovation. Instead, they identify technologies that have yet to achieve product-market fit and build engaging product experiences around them. They did it with digital music . Smartphone . Email, text messaging and personal computing itself. Now, they're working on AI built on context-free text boxes on a blank page in Chatgpt to help us start to understand what this new technology will look like when it's part of a cohesive product.
This is classic Apple. Take something that feels cold, futuristic and isolating and make it feel warm and welcoming. I'm reminded of this story by former Apple product designer Andrea Pacheco . She recalled that Apple has been building truly enjoyable product experiences rather than shipping experimental MVPs. This moment sums it up well:
I'll never forget this time when I met with the product team for Apple TV and was told we could launch on web and mobile, but we didn't have the experience to prepare a TV. Therefore, the Prime Minister said : "If we can't launch the best experience on all platforms now, then we won't launch it at all. If we need to wait another year to provide the best experience for our customers, we will wait."
If you tried Apple Intelligence, what was one specific use you found? How does it help you?
*Only if you use iPhone 15 or later! You must download the latest iOS and then "Join Waitlist" in settings.
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