For many years, I have been monitoring advertisements during the mid -term mid -term , which provides a mirror for the impact of technology on consumer goods.
This year, my focus is on car advertising. I was shocked by the absence of our brand, reflecting that the chaos in the industry is still unavoidable to transition to electric vehicles. This is encouraged at all levels. government Because it has created opportunities for the country , it is not only a chance to save at all levels , but also protects countless lives .
The huge public investment of the transition of electricity is to establish a national charging station network , and start to persuade about half of the country's car owners to buy electric vehicles in the next two years , but it is still a difficult struggle: Although there are many transitions about the transition The benefits and information of the average income make it possible for many people to take action, and it is difficult for Americans to fall in love with electric cars . This is why GM once again focuses on hybrid vehicles , although it knows that there is almost no problem, and simply allows the driver to pretend that they have something to do. Their time.
In addition to the absence of American companies, European and South Korean companies are still conveying information. BMW , Volkswagen and Kias have displayed their electric cars, while Toyota , Japan Kawasaki chooses to be the worst ads in this year's activities to be opposite to the stereotype of the American masculine gasoline head .
In other words, European and Korean brands have no concealment of green washing , because they are advertising products that they still do not believe, and mainly for marketing diesel and gasoline models, as if there is no tomorrow, and there is no climatic emergency situation. Essence However, Toyota and Kawasaki's short -termism should indeed make them ashamed of themselves, attract the worst buyer instincts, and say that their toxic vehicles are faster and stronger.
The collapse of the traditional automobile industry has become more and more obvious. At the same time, they will be thrown behind after monopolizing the market for decades and helping killing the earth, because they fail to compete, so they lay off their layoffs.
As the Chinese like to say, we have experienced interesting times : from now to 2030, the country's electric vehicle manufacturers will double their efforts to become the world's largest automotive factories and may be successful . Who knows that they may even become super bowls in a few years.
(Enespa ，ol, Aquí )