Grind is steadily growing in popularity in the UK. If you bravely faced the crowded London Underground, you might have spotted the baby pink ads while trying to block out the shrieks of the Central Line.
They stand out for a simple reason. They really get what coffee seekers are after.
They are clear about making coffee special, weaving care for the planet into everything they do, and incorporating their unique story into it all. Their approach is backed by a load of positive feedback from happy customers, proving they are doing the right thing.
So, how do they convert those potential customers and convince them that it's time for a cup of Grind coffee?
It's about that welcome email flow. For D2C brands, the Welcome Flow is one of the best ways to drive new sales, so getting it right is essential.
Lola Hylander and I decided to dive deep into their welcome flow. Her family has been enthusiastic Grind fans long before the hype and Central Line ads.
Four eyes are better than two, so we gathered a lot of insights about what they did well and areas for improvement...