Speaking of which, every platform or team, as a leader, really likes users to take initiative. However, it is regrettable that users seem to lack the habit of taking initiative by nature. Taking initiative seems to require awareness, and users seem to never have this awareness.
As a member of the animal kingdom, all living beings maintain their primitive impulses belonging to their species. As for taking initiative, it has never been primitive; the theory of natural selection has already verified this.
We can only activate that primitive impulse and conscious impulse through certain means. It seems that there is no initiative without reason in this world; everything is based on some kind of need.
For example, businesses hold events, attracting a group of people to participate actively with super value discounts, gifts, and benefits that are close to or below cost; this is the temptation of benefits at work. Although users still flock to it, this is not an initiative taken by users but rather a psychology of seeking small advantages at play.
We can also find various similar behaviors in the animal kingdom; the temptation of benefits is one of the key reasons for primitive impulses. However, as the spirit of all things, some humans will automatically be influenced by acquired consciousness and transcend this temptation.
Responsibility, a sense of honor, or vanity can also trigger some people's initiative. In life, we see some people who act bravely for justice, possibly out of a sense of responsibility in their self-quality. On the other hand, there are some abnormal behaviors, such as knowing that they will suffer losses or be harmed but still going ahead to avoid being called timid or cowardly; this is driven by vanity.
The emergence of the above behaviors comes from human conscious impulses. This conscious impulse is influenced by cultural cultivation, moral standards, values, and worldviews. People's initiative requires a kind of spiritual recognition, or a certain resonance in spirit; only when spiritual recognition and resonance are achieved will people take initiative to pursue.
Based on the above reasons, we seem to have found the key to unlocking the door to users' initiative. Primitive impulses do not require much willpower and are easily triggered; conscious impulses, on the other hand, require a certain degree of willpower and are more difficult to trigger.
When triggering primitive impulses through benefits, there is a question of whether users themselves have a positive attitude towards these benefits. To solve this problem, the operators must continuously cultivate users' recognition of these benefits in practice. When users recognize these benefits, they can use bundled marketing or other marketing methods to hold events.
Users' recognition of this behavior and self-emphasis requires continuous output training, subtly making users feel that they are making a certain decision themselves, rather than being driven by external forces to make a certain decision.
I have found that many people emphasize how great they are, which is actually a wrong behavior because it is not conducive to making users perceive themselves as taking initiative, undermining the deep effect of initiative. Over the years, I have found that those who shape a powerful image and drive projects with super performance cannot sustain long-term operations and will inevitably encounter serious bottlenecks and failures.
Some activities fail precisely because the benefits offered have not been recognized by users, and there has been no prior effort to create the influence of these benefits, but rather a one-sided belief that these offered benefits are substantial.
User recognition built from a self-centered perspective is a false recognition that can destroy everything. For example, a certain platform invests some money to attract new users and then constantly complains that users are disobedient; this complaint itself reflects a kind of thinking logic, which is that you have already taken advantage, so you should at least reciprocate equivalently, otherwise, you are heartless. The force emitted based on this thinking logic is actually harmful, or called a mutual harm model, which can easily lead to spending a lot of money while things get worse.
The above is about the exchange of benefits offered; this exchange was unequal at the time, but over time it will gradually become energy conservation. It can be seen that energy conservation also requires time to fill the deficit. Therefore, the material effort you put in, due to this conceptual conflict, leads to the cancellation of two forces. When users do not acknowledge or recognize your logical behavior, whether this logic is formal logic or essential logic, there will inevitably be no good results.
Next, we need to talk about conscious impulses.
Why should a company cultivate its culture and philosophy? The fundamental purpose is to let employees form a conscious and practical initiative. Generally speaking, large and medium-sized enterprises attach great importance to this. Small and micro enterprises focus more on primitive impulses that do not require willpower. Primitive impulses that require willpower are closer to beastly and wild instincts; in this field, the power of morality is easily destroyed, and the culture of the enterprise is prone to backlash, thereby undermining the overall development force.
So, since this is the case, why do small and micro enterprises focus more on primitive impulses that do not require willpower? One important reason is that this requires a certain degree of tangible cost investment. For small and micro enterprises, such investment seems unnecessary; they prefer to use it for performance rewards or no rewards. In the view of small and micro enterprises, soft power culture can only be used for packaging and is not classified as a cost, but in fact, soft power culture has dual attributes; it is both a cost and an asset.
For example, for an agricultural materials company, whether employees can quickly switch from work mode to life mode after work, or continue for a while for the benefit of a farmer, can illustrate this issue very well.
Usually, those who do not have this concept of corporate culture will tell themselves, in their consciousness or subconsciousness, that once off work, no one pays them anymore, or what can a farmer decide? Moreover, it seems that the farmer does not buy much from me.
Therefore, when the enterprise itself does not have such constraints or consciousness cultivation, it will lead to individual egoism or refined self-interest. For a group of people, ten people may have ten different values, which will lead to a situation where everyone insists on their own views, arguing endlessly, and shirking responsibilities. Each person believes they are right and hopes or takes action to force others to comply with their demands; at this point, the collective interest has been gradually eroded.
Sometimes you may go to a small enterprise and find that they are doing what is called "blood-boosting," and you might find it ridiculous, but in my view, this is not a laughable issue.
Users are educated, and employees, as users of the enterprise, also need education. However, some enterprises may be dogmatic, swallowing things whole, which is counterproductive. Imitating others for self-entertainment, with plenty of superficiality but no internal strength. For example, some enterprises may be dominated by the boss's opinions, not having risen to the level of the enterprise, naturally unable to cultivate employees who are loyal to the enterprise, passionate about the business, and focused on farmers.
In the past few years, when mobile internet was just emerging, some visionary entrepreneurs grew from grassroots to leaders. When they lived in remote places, shouting in simple offices that they would move into office buildings and have their own office buildings in a year, they were seen as outliers and laughed at, yet they were tirelessly making maximum efforts. This is a kind of spiritual recognition resonance that influences behavior without any excuses; their self-burning is the Pareto optimality of spirit over body.
Who can understand the feeling of working until dawn every day? Who can understand the hardship yet maintain the passion for combat? Who can understand that rumors did not stop their steps?
This is a strong conscious impulse, and this strong conscious impulse is due to their education and self-education. When the mental garbage is removed, this is the door to the quantum world.