After the "double reduction," are you also worried about going bald? The classrooms are empty, the rent still needs to be paid, employees are waiting for their salaries, but the number of students is decreasing. Every day when you open your eyes, it's thousands of dollars in expenses; when will this life come to an end?

Don't worry, today we won't talk about those vague things or paint big pictures; let's talk about something practical. Don't let your empty classroom sit idle during the day! The aunties dancing in the square next door and the grandpas taking walks are your next "golden sponsors." With 280 million people, they are just waiting for you to teach them! This can really be done, can really earn money, and if done well, it's less stressful than running a K12!

1. Your "pain" is exactly their "itch"

Let's do some calculations, a bit heart-wrenching.

You rent that 200-square-meter classroom for tens of thousands a month, right? But the time you actually use it is just those three hours in the evening and one day on the weekend. On weekdays, from 9 AM to 4 PM, for a full seven hours, the classroom door is closed, the lights are off, and nothing is happening. During those seven hours, you earn not a penny, but the money keeps flowing out. Isn't this just "burning money"?

To be honest, many bosses are being driven crazy by this "vacancy rate." Watching the empty classroom during the day, unable to sleep at night, dreaming of money evaporating.

But think about it, who is the most idle during the day? Who needs a place the most? Who wants to learn something new to pass the time?

That's right, it's the grandpas and grandmas in our community! They are retired, have plenty of time, but life isn't that rich. After dancing for a while or playing chess, their time is gone. They want to learn how to take photos with their phones, want to learn how to register online, want to learn painting or calligraphy, but where can they learn? Senior universities? The waiting list goes until next year! Community activities? They fish for three days and sunbathe for two!

Your "pain" (empty during the day) is exactly their "itch" (no place to learn, no one to teach).

Isn't this a godsend opportunity, one rent, money can be collected both day and night? Isn't this business appealing?

2. 280 million "students" are waiting for you to "enroll"

Don't underestimate the grandpas and grandmas! Do you think they just want to dance and sunbathe? Wrong! Today's elderly are quite savvy!

• Don't know how to use a smartphone? The smart phone bought by their children can only make and receive calls. Want to video chat with their grandchildren? No way! Want to buy groceries online? Can't manage it! Want to take the subway and scan a code? Just staring blankly! They are so anxious that they are almost begging someone to teach them.
• Afraid of being scammed? Calls saying they've won a prize, texts saying there are problems with their accounts, health product sales claiming to cure all diseases... They are on edge every day, fearing that the money they've saved all their lives will be scammed away in an instant.
• Bored? The children are at work, the grandchildren are at school, and their partners might still be nagging. Want to find someone to talk to? No place to go! Want to learn something new to prove they are "not old yet"? No way!

These 280 million people are not a burden; they are "new learners"! They have time, demand, and purchasing power (pensions, retirement funds, child subsidies). What they lack is a reliable, convenient, and reasonably priced "learning class."

And you just happen to have that! You have ready classrooms, air conditioning, projectors, desks and chairs, and management experience.

What you lack is just a thought, an action.

3. A perfect match! Timing is perfectly staggered, no overlap

What's the best part? Time!

• You: Golden time is evenings and weekends.
• Grandpas and grandmas: Golden time is weekday daytime!

You sleep during the day, they are energetic during the day. You have classes at night, they go home to cook and take care of kids. The two groups' schedules do not conflict at all! You can rent out the classroom during the day, use it at night, and use it on weekends, without any interference, achieving a win-win situation.

Moreover, where is your classroom? It's right next to the community; the aunties can walk over, and the grandpas can ride their senior bikes and arrive in five minutes. How convenient! It's much closer than going to a senior university in the city center.

The facilities are also complete: safe passages, fire safety equipment, clean restrooms, everything you need is there. You don't need to spend extra money on renovations; you can use it directly.

4. Just do it! Four tips to turn "empty rooms" into "treasure troves"

Don't just think, you have to act! How to do it?

Four tips, simple and straightforward, can be implemented immediately.

Tip 1: Teach them the most "urgent needs"—smartphones and anti-fraud

This is what grandpas and grandmas need the most! Start with this, and you can't go wrong.

"Smartphone Literacy Class"

Don't do anything vague. Just teach the most practical:

• How to use WeChat? Add friends, send voice messages, video calls, grab red envelopes.
• How to use Alipay/WeChat Pay? Buy groceries, take a bus, pay for utilities.
• Online registration, buying train tickets, hailing a taxi.
• Taking photos, editing pictures, posting on Moments.
• Download Douyin, watch short videos, keep up with the times.

"Anti-Fraud Training Camp"

This is a lifesaving class!

• Identify calls impersonating public security, law enforcement, or children.
• Expose scams related to health products and financial products.
• Recognize the traps behind "scan to get eggs" and "free travel."
• In case of suspicious situations, call 110 or contact children immediately.

Tip 2: Offer some "self-enjoyment"—interest classes for joyful learning

After addressing the "urgent needs," add some "self-enjoyment" to make the elderly learn happily and live wonderfully.

• Art classes: Calligraphy, traditional Chinese painting, watercolor, paper-cutting. With the four treasures of the study on display, grandpas and grandmas will immediately look impressive.
• Music and dance classes: Vocal classes, choirs, ukulele for beginners. Or directly teach new choreography for square dancing; the aunties will definitely rush to sign up.
• Photography classes: Teach them how to take good photos with their phones.
• Gardening classes: Teach them how to grow flowers and plants, beautifying their balconies.
• Tea art classes: Brew a good pot of tea and savor life.

Make the format more flexible: don't make it a rigid "class." You can call it "interest groups" or "senior salons." Each class lasts two hours, with teaching, practice, and chatting, creating a lively atmosphere.

Tip 3: Activate your people and systems, don't waste

Where do the teachers come from?

• Don't foolishly hire all new teachers! The teachers in your institution who teach art, music, and dance can definitely teach the elderly classes as well.
• Find retired teachers, doctors, and artists; they have experience, enthusiasm, and their class fees won't be too high.
• You can even invite particularly active and skilled aunties in the community to be "teaching assistants," offering some subsidies to motivate them.

Utilize the system: Don't you have an academic management system? Use it for registration, scheduling, collecting fees, and attendance! No need to set up another system, saving you time and effort.

Who handles the publicity? Just rely on your existing parent group! Send a notice in the group: "Enroll your parents in the smartphone class, and enjoy an 80% discount on children's courses!" This move kills two birds with one stone; parents are happy, and you find it easier to enroll.

Tip 4: Play some "creative tricks" to keep the elderly "attached" to you

Elderly education is key to "emotion." It's not just about classes; they need a sense of belonging.

• Create a "silver-haired group": Set up a WeChat group, share a health tip every day, send blessings during holidays, and create a lively atmosphere!
• Organize a "work exhibition": Hold one every quarter, displaying the calligraphy, paintings, and crafts made by the elderly. Invite their children to visit; it brings pride to the elderly and motivates them to learn more.
• Organize "small trips": Combine courses with visits to nearby tea gardens, orchards, and museums. Just charge a small cost, mainly to build relationships.
• "Grandparent-grandchild joint classes": Design some parent-child activities, such as making crafts, dumplings, or learning about traditional festival culture together. This is not just a class; it's a family reunion, which is of great significance.

5. Is there really money to be made? Yes! Look at how they do it

There are indeed bosses who have already started and are thriving.

Case 1: Old Wang's "Senior Learning Center" in Beijing

Old Wang used to run an English training center, and after the double reduction, he was so worried that his hair turned white. Later, he slapped his thigh: the classroom is idle during the day, why not let the elderly come! He opened "smartphone classes" and "calligraphy classes," posted flyers at the community entrance, and asked the property management for help with publicity. In the first session, he enrolled over 60 people, and after three months, the daytime income not only covered the rent but also generated a small surplus. Now, he is the "principal of the senior university" during the day and the "principal of children's English" at night, busy and happy.

Case 2: Sister Li's "Ginkgo Painting Studio" in Hangzhou

Sister Li is an art teacher who opened a small painting studio. She noticed that the grandmothers picking up their grandchildren were always chatting at the door, so she proactively asked, "Do you want to learn to paint?" As a result, there was a huge response! She opened a "Ginkgo Painting Class" specifically for the elderly. She invited retired professors from art colleges to guide the classes, which are set up to be relaxed and fun. Now, the studio is filled with silver-haired students during the day, and their works have even been exhibited, with some sold for money. Sister Li said, "I didn't expect that what gives me the most sense of achievement is not how many award-winning students I teach, but seeing the aunties holding their own paintings, smiling like children."

6. This is not just about making money; it's also about doing good

Finally, let me say something from the heart.

What is our original intention in education? It's to nurture people and illuminate hearts. Now, you have the opportunity to light up the hearts of a group of elderly people who have been "left behind" by the times.

• When you teach them to use smartphones, they can video chat with their children far away, reducing the pain of longing.
• When you teach them to prevent scams, they can protect their life savings, reducing anxiety.
• When you teach them a skill, they can find joy in life, gaining more confidence and dignity.

This is more valuable than enrolling ten more students.

Moreover, the country is now vigorously promoting "active aging," encouraging social forces to engage in elderly education. This is not just business; you are also responding to the national call and doing a great good!

Conclusion: Don't wait, take action now!

What are you still hesitating about? Still calculating those small accounts?

• Your classroom is not a cost; it's an asset!
• Your daytime is not a gap; it's golden time!

Three steps to action:

• Tonight, plan: How many classrooms and hours are empty from Monday to Friday?
• Tomorrow, conduct research: Walk around the community and ask the grandpas and grandmas taking walks, "Do you want to learn smartphones? Do you want to learn painting? What price can you accept?"
• Next week, start classes: First, hold a "smartphone experience class," offering two free sessions. When people come and feel good, the subsequent paid classes will naturally follow.
• Spring is not far away; it's right behind the door of the classroom you open.

The learning dreams of 280 million grandpas and grandmas are waiting for you to fulfill!